One of the most common marketing channels for our clients at Coppett Hill is Google Ads. Whether B2B or B2C, paid search is often one of the top three sources of new business pipeline, and frequently the largest single line of marketing spend. It is also one of the channels where we see the widest range in terms of operational maturity and the level of specialist knowledge of the in-house team and agency partners. Some of our clients are running highly sophisticated accounts, with disciplined...

The Coppett Hill team has recently had the opportunity to work pro-bono with four fantastic non-profit organisations as part of the...

I’ve never been a fan of popularising a management theory or tool unless I’ve been able to use it myself and achieve practical success....