One of the most common marketing channels for our clients at Coppett Hill is Google Ads. Whether B2B or B2C, paid search is often one of the top three sources of new business pipeline, and frequently the largest single line of marketing spend. It is also one of the channels where we see the widest range in terms of operational maturity and the level of specialist knowledge of the in-house team and agency partners. Some of our clients are running highly sophisticated accounts,

We're delighted to share that Coppett Hill has been named Value Creation Adviser of the Year at the Real Deals Private Equity Awards. We were commended for our ‘ROI-focused go-to-market consulting, combining sales-to-market and due diligence to drive tangible growth and create opportunities in a highly growth-driven market.’

We’ve reached the final article of our 3-part LLM marketing series. So far, we have talked about the impact of AI on search behaviour and GEO strategies. And now, we are going to outline the best practice for applying these strategies. How should you go about applying GEO strategies? First things first, you must track your AI visibility baseline. We recommend focusing your tracking efforts on ChatGPT as it accounts for roughly 77% of monthly LLM users, and what applies to Cha