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Our Latest Ideas
We partner with exceptional Management teams and investors to drive growth and commercial performance. We create content based on concepts and tools that we've found to be consistently helpful when trying to accelerate business growth.
Coppett Hill shortlisted for Actum Group's Value Creation Advisory Firm of the Year
We're pleased to share that Coppett Hill Growth Advisory has been named a finalist for Actum Group's Value Creation Advisory Firm of the Year: Revenue Growth. We’re grateful to our clients for their continued trust, and to our team for their contribution to this recognition. The winners will be announced at the awards ceremony on the 19th March.

Tom Clark
Mar 171 min read


Coppett Hill provides go-to-market due diligence to support LDC's investment in Frankham Group
Congratulations to our client LDC on partnering with Frankham Group (Frankham) , a leading property and construction consultancy. Frankham has become one of the UK’s leading multidisciplinary consultancies for the built environment. Today, employing c.250 people, it delivers a broad range of end-to-end services, spanning fire and building compliance, surveying and project management, engineering, and design. It has over 700 private and public sector clients and works on pr

Jack Johnson
Mar 161 min read


Coppett Hill provides go-to-market due diligence to support Baird Capital's investment in autoLOTO
Congratulations to our client Baird Capital for completing their investment in autoLOTO , a cloud-based software and services company that helps organisations automate and enhance safety procedures in the built environment. Our work focused on autoLOTO’s growth potential, scalability, and ability to expand its service offering into adjacent markets. The investment provides a strong platform for the next phase of autoLOTO’s growth journey. We wish the autoLOTO management team

Jack Johnson
Mar 21 min read


The Practical Guide to LLM Marketing (an introduction)
With 50% of consumers using AI-powered search today , AI and Large Language Models (LLMs) have become the central topic of many conversations within marketing teams. If you are a business owner, a marketing leader, or even an investor, you have no doubt been wrestling with the topics for the last year. This post intends to serve as a single, comprehensive guide to understanding both the “why” and the “how” of LLM marketing. Why should I care about the impact of AI on digital

Rohin Hunjan
Feb 243 min read


Coppett Hill provides go-to-market due diligence to support Baird Capital’s investment in Rapid Energy
Congratulations to our client Baird Capital on completing their investment in Rapid Energy , a specialist provider of rapid-response and mission-critical temperature control hire solutions, supporting commercial and industrial customers across the UK. The business supports organisations during planned shutdowns, unexpected HVAC failures, and periods of peak demand, helping maintain operational continuity with reliable heating, cooling and climate-control systems. Coppett H

Tom Clark
Feb 111 min read


Coppett Hill provides go-to-market due diligence to support Gresham House Ventures’ investment in Veremark
Congratulations to our client Gresham House Ventures for completing their investment in Veremar k, a leading global workplace trust company, which recently ranked number 40 in The Times fastest growing technology companies. Coppett Hill provided Go-To-Market due diligence (GTM DD) support to Gresham House Ventures, prior to completion. This included an appraisal of Veremark’s go-to-market maturity, a detailed review of the online search marketing opportunity and competitiv

Jack Johnson
Feb 31 min read


Coppett Hill named finalist for Value Creation Adviser of the Year
We're pleased to share that Coppett Hill Growth Advisory has been named a finalist in this year's Real Deals Private Equity Awards Value Creation Adviser of the Year category. We're grateful to the clients who place their trust in us and proud of the team behind this recognition. Value creation is difficult, and this nomination makes us even more determined to deliver great work. The winners will be announced at the Real Deal Private Equity Awards ceremony on 15th April.

Tom Clark
Feb 11 min read


ChatGPT Ads - Here's what we know so far...
The cat’s out of the bag; on January 16 th , OpenAI officially announced that ads are coming to ChatGPT. However, don't get too excited because it is still in early stages of development and there is a lot that is still left unknown. Here’s everything that we know about ChatGPT ads so far. Where will users see ads? Ad testing has begun for logged-in adults in the U.S. on the free and Go tiers (low-cost subscription). ChatGPT Plus, Pro, Business, and Enterprise subscript

Rohin Hunjan
Jan 222 min read


Coppett Hill provides go-to-market due diligence to support LDC’s investment in Taking Care
Congratulations to our client LDC for backing the management buyout of Taking Care , a leading provider of technology-enabled care products and services, from AXA Health. Taking Care provides personal alarms, smart home monitoring products and associated monitoring and emergency call response services for elderly people to enable them to live safely and independently in their own homes. The company supports over 150,000 end customers across the UK, has excellent customer rat

Tom Clark
Jan 151 min read


Coppett Hill supports J&J Fulfilment and LDC with successful exit
Congratulations to our clients J&J Fulfilment and LDC on the successful exit to QLS , a Netherlands-based eCommerce fulfilment specialist. J&J is Europe’s largest independent eCommerce fulfilment provider, serving more than 350 high growth mid-sized brands and online retailers. This was Coppett Hill’s first project supporting investor-backed businesses preparing for exit . We worked with the Management team at J&J Fulfilment across a number of areas, including: A review o

Jack Johnson
Jan 151 min read


How to navigate the hype around AI sales enablement tools
An increasingly common complaint across my network is the increasing volume (and clearly AI-generated nature) of cold outreach via email...

Mike Holmes
Jun 10, 20256 min read


Operationalising Ideal Customer Profiles in your business
So you've defined your Ideal Customer Profile (ICP) – now what? If your ICP is just a slide in your strategy deck, it’s useless. So how...

Simone Girardeau
May 1, 20254 min read


How Go To Market is discussed in PE board meetings - 'the good, the bad, and the ugly'
How to navigate GTM discussions in private equity board meetings: what to expect, where it goes wrong, and how to make it count.

Simone Girardeau
Apr 7, 20256 min read


Will AI mean the end of Search Marketing?
You might be bracing for a dystopian tale of Large Language Models (LLMs) overthrowing the mighty Google and its dominant position in...

Yasseen Hamouda
Mar 10, 20258 min read


US: The Land of Opportunity for UK Businesses?
In 2007, the UK’s staple Pan-Asian restaurant chain, Wagamama, decided to make the big leap across the pond, opening their first US...

JoElla Kleinhesselink
Feb 10, 20258 min read


Web scraping 101: How private equity deal teams can use data to gain an edge
Private equity deal-making is all about staying one step ahead. With the proliferation of data now available online, there is a vast...

Felix Bishton
Jan 29, 20255 min read


What is Revenue Operations: Insights from a Revenue Engineer
Last year, Director of Revenue Operations was one of the fastest growing jobs in the US . Yet here at Coppett Hill we find that many...

Tom Clark
Jan 16, 20256 min read


What’s the right sales model for our business?
In my previous role I saw first-hand how different sales methodologies work, even within a single organisation. I also bear some scars...

Harry von Behr
Jan 12, 20257 min read


How to avoid ‘catching a falling knife’
When assessing an investment opportunity, balancing short-term risk and long-term opportunity is critical. The go-to-market value...

Harry von Behr
Jan 12, 20255 min read


Garbage in, garbage out (GIGO)
In today’s data-driven world we have access to more information than ever before. At Coppett Hill, we use data to help our clients make...

Harry von Behr
Jan 12, 20255 min read


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