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Our Latest Ideas
We partner with exceptional Management teams and investors to drive growth and commercial performance. We create content based on concepts and tools that we've found to be consistently helpful when trying to accelerate business growth.
Operationalising Ideal Customer Profiles in your business
So you've defined your Ideal Customer Profile (ICP) – now what? If your ICP is just a slide in your strategy deck, it’s useless. So how...
Simone Girardeau
May 14 min read
68 views
How Go To Market is discussed in PE board meetings - 'the good, the bad, and the ugly'
How to navigate GTM discussions in private equity board meetings: what to expect, where it goes wrong, and how to make it count.
Simone Girardeau
Apr 76 min read
135 views
Will AI mean the end of Search Marketing?
You might be bracing for a dystopian tale of Large Language Models (LLMs) overthrowing the mighty Google and its dominant position in...
Yasseen Hamouda
Mar 108 min read
451 views
US: The Land of Opportunity for UK Businesses?
In 2007, the UK’s staple Pan-Asian restaurant chain, Wagamama, decided to make the big leap across the pond, opening their first US...
JoElla Kleinhesselink
Feb 108 min read
65 views
Web scraping 101: How private equity deal teams can use data to gain an edge
Private equity deal-making is all about staying one step ahead. With the proliferation of data now available online, there is a vast...
Felix Bishton
Jan 295 min read
108 views
What is Revenue Operations: Insights from a Revenue Engineer
Last year, Director of Revenue Operations was one of the fastest growing jobs in the US . Yet here at Coppett Hill we find that many...
Tom Clark
Jan 166 min read
189 views
What’s the right sales model for our business?
In my previous role I saw first-hand how different sales methodologies work, even within a single organisation. I also bear some scars...
Harry von Behr
Jan 127 min read
181 views
How to avoid ‘catching a falling knife’
When assessing an investment opportunity, balancing short-term risk and long-term opportunity is critical. The go-to-market value...
Harry von Behr
Jan 125 min read
49 views
Garbage in, garbage out (GIGO)
In today’s data-driven world we have access to more information than ever before. At Coppett Hill, we use data to help our clients make...
Harry von Behr
Jan 125 min read
53 views
Cracking the consulting case study interview: tips from the Coppett Hill team
Here at Coppett Hill, we’ve been busy preparing for the upcoming graduate recruitment season. Over the next month, we will be attending...
Jack Johnson
Oct 15, 20246 min read
219 views
How I got here: Some reflections on a squiggly path from intern to part-time Project Leader
As we enter the ‘milkround’ recruitment cycle for university graduates, I’ve been reflecting on my own career path to date. Especially...
Simone Girardeau
Oct 9, 20248 min read
187 views
Coppett Hill provides pro-bono support with Searchscope
The Coppett Hill team has recently had the opportunity to work pro-bono with four fantastic non-profit organisations as part of the...
Dave Kirby
Sep 28, 20243 min read
72 views
What is Go-To-Market? Or, How Go-To-Market Strategy Turns Propositions into Profit
Having recently joined Coppett Hill, I’ve quickly come to appreciate how central go-to-market (GTM) strategy is to the work we do. When I...
Tom Clark
Aug 31, 202411 min read
217 views
What is Value Creation? (Part 2)
In the first part of this two-part series, I shared some of the basics of value creation in private equity from the perspective of an...
Simone Girardeau
Aug 31, 202410 min read
652 views
How To Prepare For A Private Equity Exit?
We’ve explained the concept of value creation previously, but in this post we’ll focus specifically at the other end of the private...
Harry von Behr
Aug 31, 20245 min read
200 views
Taking your own medicine
We are still in our relative infancy at Coppett Hill. Dave, our founder, set up Coppett Hill ~14 months ago - we imagine that the way the...
Jack Johnson
Aug 8, 20245 min read
114 views
What is Value Creation?
"Value Creation" - it's one of the most common terms in private equity today. Increasingly, more private equity firms have in-house value...
Simone Girardeau
Aug 5, 20247 min read
861 views
Working backwards – strategy in a private-equity context
I’ve never been a fan of popularising a management theory or tool unless I’ve been able to use it myself and achieve practical success....
Dave Kirby
Jul 9, 20245 min read
140 views
Is it coming home - the update
The group stages of Euro 2024 are over. And, as promised, the update to our Euro 2024 prediction model has arrived. I’m young enough to...
Jack Johnson
Jul 1, 20244 min read
152 views
Five essential charts to understand a new business sales function
The ability to win ‘new client logos’ is one of the most important predictors of future growth for a B2B business. The problem is,...
Jack Johnson
Jul 1, 20244 min read
220 views
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