How I got here: Some reflections on a squiggly path from intern to part-time Project Leader
As we enter the ‘milkround’ recruitment cycle for university graduates, I’ve been reflecting on my own career path to date. Especially...
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Our Latest Ideas
We partner with exceptional Management teams and investors to drive growth and commercial performance. We create content based on concepts and tools that we've found to be consistently helpful when trying to accelerate business growth.
Dave Kirby
Sep 283 min
Coppett Hill provides pro-bono support with Searchscope
The Coppett Hill team has recently had the opportunity to work pro-bono with four fantastic non-profit organisations as part of the...
25 views
Tom Clark
Aug 3111 min
What is Go-To-Market? Or, How Go-To-Market Strategy Turns Propositions into Profit
Having recently joined Coppett Hill, I’ve quickly come to appreciate how central go-to-market (GTM) strategy is to the work we do. When I...
114 views
Simone Girardeau
Aug 3110 min
What is Value Creation? (Part 2)
In the first part of this two-part series, I shared some of the basics of value creation in private equity from the perspective of an...
302 views
Harry von Behr
Aug 315 min
How To Prepare For A Private Equity Exit?
We’ve explained the concept of value creation previously, but in this post we’ll focus specifically at the other end of the private...
85 views
Jack Johnson
Aug 85 min
Taking your own medicine
We are still in our relative infancy at Coppett Hill. Dave, our founder, set up Coppett Hill ~14 months ago - we imagine that the way the...
92 views
Simone Girardeau
Aug 57 min
What is Value Creation?
"Value Creation" - it's one of the most common terms in private equity today. Increasingly, more private equity firms have in-house value...
587 views
Dave Kirby
Jul 95 min
Working backwards – strategy in a private-equity context
I’ve never been a fan of popularising a management theory or tool unless I’ve been able to use it myself and achieve practical success....
119 views
Jack Johnson
Jul 14 min
Is it coming home - the update
The group stages of Euro 2024 are over. And, as promised, the update to our Euro 2024 prediction model has arrived. I’m young enough to...
144 views
Jack Johnson
Jul 14 min
Five essential charts to understand a new business sales function
The ability to win ‘new client logos’ is one of the most important predictors of future growth for a B2B business. The problem is,...
145 views
Jack Johnson
Jun 174 min
Is it coming home?
I’ve been doing some work recently on our LeadScorer tool, which takes a series of prospect attributes and behaviours, and predicts their...
184 views
Dave Kirby
May 235 min
Customer Acquisition in Business Services - four steps to drive growth
Have you sat in a Management or Board Meeting of a company in the Business Services sector and thought: ‘how can we get more customers?’...
48 views
Dave Kirby
Apr 307 min
Cookies, parameters and tags – how web tracking works and what’s changing
“Google Chrome to block third-party cookies by the end of 2024” – you may have read this headline or one like it, seen it in an article...
241 views
Sam Sanderson
Mar 254 min
Pricing in practice: a view from the front line
CEOs and PE firms alike have mastered the art of value creation through improving financial, talent, and operational efficiencies, but...
126 views
Jack Johnson
Mar 147 min
The value of a bespoke customer data platform – just how ‘honest’ is your ‘single source of truth’?
Making customer-focused decisions vital to value creation can be an intimidating task when you feel blind to what is going on within your...
85 views
Simone Girardeau
Feb 75 min
Fix the dripping tap: What is revenue leakage and why should you care about it?
Your sales team is telling you one thing, your finance team is reporting another, and your cash position doesn’t quite add up. This...
133 views
Dave Kirby
Feb 14 min
Fastest finger first – the role of enquiry response time in conversion
We’re continuing our series on alternative indicators of growth, looking at whether any ‘vanity’ metrics are correlated with or...
77 views
Dave Kirby
Jan 223 min
Alternative indicators of customer acquisition success: email open rate
Many marketing reports I have reviewed over the years have focused on ‘vanity’ metrics like impressions, likes and views - which look...
52 views
Dave Kirby
Dec 21, 20235 min
Why you should mystery shop your own business
Among the many ‘data gathering’ approaches that I learned as a strategy consultant, I always found mystery shopping to be one of the most...
72 views
Simone Girardeau
Nov 30, 20237 min
Unlocking Market Insights: A Checklist for Actionable Qualitative Research
I once sat in on an expert interview at the start of a market research project, as a silent observer. I had to bite my tongue as the...
81 views
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