Most sellers don’t find out what buyers will think of the go-to-market (GTM) engine until it’s too late. At Coppett Hill, we have the privilege of carrying out GTM due diligence (GTM DD) for a wide range of private equity funds, typically late in a sale process, which gives us deep and unique access to management teams, GTM systems. and data. We’ve looked back at the last 20 GTM due diligence projects we’ve completed, on businesses that successfully secured private equity inv

As we enter 2027, marketing budgeting is becoming harder than ever. Many of us remember when we could allocate a set amount to offline channels at the start of the year, have a reasonable idea of the return it would generate and repeat broadly the same process year after year. Digital marketing changed that. Budgeting became more dynamic as performance became visible and spend could be moved between channels based on what was working. AI is accelerating that change again, as

Congratulations to our client Gresham House Ventures for completing their investment in Ryft, a UK-based Payment Services Provider offering purpose-built solutions for 1,500+ merchants across Europe. Coppett Hill provided Go-To-Market due diligence (GTM DD) to support Gresham House in this process. Our work included an appraisal of Ryft's go-to-market maturity, a review of the organic growth potential of the business based on its sales pipeline, and identification of opportun

Congratulations to our client Blixt on its partnership with SCHNEIDER + PARTNER Beratergruppe (S+P), one of Germany's leading multi-disciplinary advisory, tax, and audit firms focused on the Mittelstand. Coppett Hill provided Go-To-Market due diligence (GTM DD) to support Blixt in this process. Our work included an appraisal of S+P’s go-to-market maturity, a review of the sales and account management process, an assessment of the business plan and growth forecasts, and commer

Congratulations to our client Phoenix Equity Partners for completing their investment in Medmark, Ireland's leading occupational health provider. Medmark supports more than half a million employees through a range of occupational health, health screening, and employee wellbeing services. Coppett Hill provided Go-To-Market due diligence (GTM DD) support to Phoenix prior to completion of their investment. Our work included an appraisal of Medmark's go-to-market maturity, a revi

AI is changing how consumers discover and research products, and much of what gets written about it reaches straight for the biggest claims: the death of the website, the death of Google and the end of marketing as we know it. But is that really where we're heading? This article focuses on consumer ecommerce, where the impact of agentic AI is being felt by almost all advertisers in some way. Many of the underlying themes will also apply in B2B, where AI is increasingly being

You might think that all online-led consumer businesses are just about digital marketing and website conversions, but a large number have a significant, often in-person, sales aspect to them. These “lead-gen to sales” models are prevalent across several verticals – including home improvement, assisted living products, holiday home letting, secondary/higher education providers, and financial and legal services like insurance, wills, and family law. They share several common

Congratulations to our client LDC on completing their investment in Nu-Style Products, a leading UK supplier of high-quality laminate wall panels based in Scotland. Nu-Style operates a merchant-led distribution model, supplying builders' and plumbers' merchants across the UK for both private and public sector projects. Coppett Hill provided Go-To-Market due diligence (GTM DD) support to LDC prior to completion of their investment in Nu-Style. We delivered an appraisal of Nu-S

Congratulations to our client Palatine Private Equity for completing their investment in OryxAlign, a leading London based outsourced technology partner. Across the UK and Europe, OryxAlign offers managed IT support services for mid-market firms and SMBs and provides network infrastructure design services for data centre, commercial property, and construction clients. Coppett Hill provided Go-To-Market due diligence (GTM DD) support to Palatine, prior to completion of their i

Congratulations to our client LDC on a double win at the West Midlands Rainmaker Awards, taking home both Out of Region Deal of the Year and Medium Deal of the Year. Coppett Hill is proud to have supported LDC with both investments. LDC won the awards for its investments in Frankham Group, one of the UK's leading multidisciplinary consultancies for the built environment and Harper James, an award winning full-service law firm supporting startups, scale-ups, and SMEs. Coppett

Congratulations to our client Phoenix Equity for completing their investment in Minerva Virtual Academy (MVA), the fastest growing school in the UK. MVA provides education to more than 1,500 pupils across 60 countries, delivering a flexible British curriculum education through MVA’s Virtual Learning Platform including live teacher-led lessons. Coppett Hill provided Go-To-Market due diligence (GTM DD) support to Phoenix Equity prior to completion of their investment in Minerva

In our previous article, we looked at where AI is already adding value across go-to-market teams, from content creation and lead qualification to sales call analysis and customer feedback. But buying an AI tool is the easy bit. Making it work is much harder. Across the implementation of AI we have seen in marketing, sales and customer teams, the difference between success and disappointment rarely comes down to the tool alone. More often, it comes down to the use case, the

Artificial intelligence is changing how companies execute their go-to-market strategy and activities. From content creation and localisation to lead qualification, sales preparation and customer insight, AI-enabled tools are helping GTM teams move faster and do more with less.

Having sat through plenty of Google product announcements over the years, most of them repackaging, a sales pitch, or a nudge toward more spend (‘have you thought about [YouTube/Demand Gen/PMAX]?’), Google Marketing Live 2026 is the most strategically significant version I can recall. The reason is that if Google achieves its aims, then advertisers are about to lose meaningful control over three things at once: how they bid, how they measure, and where the purchase actually h

One of the most common marketing channels for our clients at Coppett Hill is Google Ads. Whether B2B or B2C, paid search is often one of the top three sources of new business pipeline, and frequently the largest single line of marketing spend. It is also one of the channels where we see the widest range in terms of operational maturity and the level of specialist knowledge of the in-house team and agency partners. Some of our clients are running highly sophisticated accounts,

We're delighted to share that Coppett Hill has been named Value Creation Adviser of the Year at the Real Deals Private Equity Awards. We were commended for our ‘ROI-focused go-to-market consulting, combining sales-to-market and due diligence to drive tangible growth and create opportunities in a highly growth-driven market.’

We’ve reached the final article of our 3-part LLM marketing series. So far, we have talked about the impact of AI on search behaviour and GEO strategies. And now, we are going to outline the best practice for applying these strategies. How should you go about applying GEO strategies? First things first, you must track your AI visibility baseline. We recommend focusing your tracking efforts on ChatGPT as it accounts for roughly 77% of monthly LLM users, and what applies to Cha

In the previous article, we covered the impact of AI and LLMs on search behaviour and briefly touched on the ways in which advertisers appear within LLM responses. Following on from this, in this article, we are going to dive more specifically into the practical steps that can be taken to improve AIO and LLM visibility.

We're pleased to share that Coppett Hill Growth Advisory has been named a finalist for Actum Group's Value Creation Advisory Firm of the Year: Revenue Growth. We’re grateful to our clients for their continued trust, and to our team for their contribution to this recognition. The winners will be announced at the awards ceremony on the 19th March.

Congratulations to our client LDC on partnering with Frankham Group (Frankham), a leading property and construction consultancy. Frankham has become one of the UK’s leading multidisciplinary consultancies for the built environment. Today, employing c.250 people, it delivers a broad range of end-to-end services, spanning fire and building compliance, surveying and project management, engineering, and design. It has over 700 private and public sector clients and works on proj