Artificial intelligence is changing how companies execute their go-to-market strategy and activities. From content creation and localisation to lead qualification, sales preparation and customer insight, AI-enabled tools are helping GTM teams move faster and do more with less.

Having sat through plenty of Google product announcements over the years, most of them repackaging, a sales pitch, or a nudge toward more spend (‘have you thought about [YouTube/Demand Gen/PMAX]?’), Google Marketing Live 2026 is the most strategically significant version I can recall. The reason is that if Google achieves its aims, then advertisers are about to lose meaningful control over three things at once: how they bid, how they measure, and where the purchase actually h

One of the most common marketing channels for our clients at Coppett Hill is Google Ads. Whether B2B or B2C, paid search is often one of the top three sources of new business pipeline, and frequently the largest single line of marketing spend. It is also one of the channels where we see the widest range in terms of operational maturity and the level of specialist knowledge of the in-house team and agency partners. Some of our clients are running highly sophisticated accounts,

We're delighted to share that Coppett Hill has been named Value Creation Adviser of the Year at the Real Deals Private Equity Awards. We were commended for our ‘ROI-focused go-to-market consulting, combining sales-to-market and due diligence to drive tangible growth and create opportunities in a highly growth-driven market.’

We’ve reached the final article of our 3-part LLM marketing series. So far, we have talked about the impact of AI on search behaviour and GEO strategies. And now, we are going to outline the best practice for applying these strategies. How should you go about applying GEO strategies? First things first, you must track your AI visibility baseline. We recommend focusing your tracking efforts on ChatGPT as it accounts for roughly 77% of monthly LLM users, and what applies to Cha

In the previous article, we covered the impact of AI and LLMs on search behaviour and briefly touched on the ways in which advertisers appear within LLM responses. Following on from this, in this article, we are going to dive more specifically into the practical steps that can be taken to improve AIO and LLM visibility.

We're pleased to share that Coppett Hill Growth Advisory has been named a finalist for Actum Group's Value Creation Advisory Firm of the Year: Revenue Growth. We’re grateful to our clients for their continued trust, and to our team for their contribution to this recognition. The winners will be announced at the awards ceremony on the 19th March.

Congratulations to our client LDC on partnering with Frankham Group (Frankham) , a leading property and construction consultancy. Frankham has become one of the UK’s leading multidisciplinary consultancies for the built environment. Today, employing c.250 people, it delivers a broad range of end-to-end services, spanning fire and building compliance, surveying and project management, engineering, and design. It has over 700 private and public sector clients and works on pr

Congratulations to our client Baird Capital for completing their investment in autoLOTO, a cloud-based software and services company that helps organisations automate and enhance safety procedures in the built environment. Our work focused on autoLOTO’s growth potential, scalability, and ability to expand its service offering into adjacent markets. The investment provides a strong platform for the next phase of autoLOTO’s growth journey. We wish the autoLOTO management team a

With 50% of consumers using AI-powered search today , AI and Large Language Models (LLMs) have become the central topic of many conversations within marketing teams. If you are a business owner, a marketing leader, or even an investor, you have no doubt been wrestling with the topics for the last year. This post intends to serve as a single, comprehensive guide to understanding both the “why” and the “how” of LLM marketing. Why should I care about the impact of AI on digital

Congratulations to our client Baird Capital on completing their investment in Rapid Energy , a specialist provider of rapid-response and mission-critical temperature control hire solutions, supporting commercial and industrial customers across the UK. The business supports organisations during planned shutdowns, unexpected HVAC failures, and periods of peak demand, helping maintain operational continuity with reliable heating, cooling and climate-control systems. Coppett H

Congratulations to our client Gresham House Ventures for completing their investment in Veremark, a leading global workplace trust company, which recently ranked number 40 in The Times fastest growing technology companies. Coppett Hill provided Go-To-Market due diligence (GTM DD) support to Gresham House Ventures, prior to completion. This included an appraisal of Veremark’s go-to-market maturity, a detailed review of the online search marketing opportunity and competitive e

We're pleased to share that Coppett Hill Growth Advisory has been named as a finalist in this year's Real Deals Private Equity Awards Value Creation Adviser of the Year category. We're grateful to the clients who place their trust in us and proud of the team behind this recognition. Value creation is difficult, and this nomination makes us even more determined to deliver great work. The winners will be announced at the Real Deal Private Equity Awards ceremony on 15th April.

The cat’s out of the bag; on January 16th, OpenAI officially announced that ads are coming to ChatGPT. However, don't get too excited because it is still in early stages of development and there is a lot that is still left unknown. Here’s everything that we know about ChatGPT ads so far. Where will users see ads? Ad testing has begun for logged-in adults in the U.S. on the free and Go tiers (low-cost subscription). ChatGPT Plus, Pro, Business, and Enterprise subscription

Congratulations to our client LDC for backing the management buyout of Taking Care, a leading provider of technology-enabled care products and services, from AXA Health. Taking Care provides personal alarms, smart home monitoring products and associated monitoring and emergency call response services for elderly people to enable them to live safely and independently in their own homes. The company supports over 150,000 end customers across the UK, has excellent customer rati

Congratulations to our clients J&J Fulfilment and LDC on the successful exit to QLS, a Netherlands-based eCommerce fulfilment specialist. J&J is Europe’s largest independent eCommerce fulfilment provider, serving more than 350 high growth mid-sized brands and online retailers. This was Coppett Hill’s first project supporting investor-backed businesses preparing for exit. We worked with the Management team at J&J Fulfilment across a number of areas, including: A review of

An increasingly common complaint across my network is the increasing volume (and clearly AI-generated nature) of cold outreach via email and LinkedIn – one recent example, shared anonymously, reads: “Dear X, I wanted to share a quick thought. At XXX we automate key parts of your sales process to reduce human error and make data instantly accessible. This empowers your team to focus on decision-making, with AI handling the heavy lifting of data—pure, reliable, and ready to dr

So you've defined your Ideal Customer Profile (ICP) – now what? If your ICP is just a slide in your strategy deck, it’s useless. So how do you actually put it to use in your business? And how do you know it’s working? Your Ideal Customer Profile(s) should run through the core of your organisation, guiding every choice and interaction you have with your customers. Done well, it creates consistency across all of your Go To Market activities - marketing, sales, account manageme

How to navigate GTM discussions in private equity board meetings: what to expect, where it goes wrong, and how to make it count.

You might be bracing for a dystopian tale of Large Language Models (LLMs) overthrowing the mighty Google and its dominant position in...