AI is changing how consumers discover and research products, and much of what gets written about it reaches straight for the biggest claims: the death of the website, the death of Google and the end of marketing as we know it. But is that really where we're heading? This article focuses on consumer ecommerce, where the impact of agentic AI is being felt by almost all advertisers in some way. Many of the underlying themes will also apply in B2B, where AI is increasingly being

You might think that all online-led consumer businesses are just about digital marketing and website conversions, but a large number have a significant, often in-person, sales aspect to them. These “lead-gen to sales” models are prevalent across several verticals – including home improvement, assisted living products, holiday home letting, secondary/higher education providers, and financial and legal services like insurance, wills, and family law. They share several common

An increasingly common complaint across my network is the increasing volume (and clearly AI-generated nature) of cold outreach via email and LinkedIn – one recent example, shared anonymously, reads: “Dear X, I wanted to share a quick thought. At XXX we automate key parts of your sales process to reduce human error and make data instantly accessible. This empowers your team to focus on decision-making, with AI handling the heavy lifting of data—pure, reliable, and ready to dr

Last year, Director of Revenue Operations was one of the fastest growing jobs in the US. Yet here at Coppett Hill we find that many businesses still lack clarity what the role can mean and its potential impact. The true value of Revenue Operations (RevOps) lies in building an efficient, scalable revenue engine by aligning processes, systems, and data across teams, helping address revenue leakage and deliver seamless customer experiences. Recently, I spoke with Nik Kumar,

In my previous role I saw first-hand how different sales methodologies work, even within a single organisation. I also bear some scars...

The ability to win ‘new client logos’ is one of the most important predictors of future growth for a B2B business. The problem is,...

CEOs and PE firms alike have mastered the art of value creation through improving financial, talent, and operational efficiencies, but...

We’re continuing our series on alternative indicators of growth, looking at whether any ‘vanity’ metrics are correlated with or...