Private equity deal-making is all about staying one step ahead. With the proliferation of data now available online, there is a vast amount of information available to deal teams in evaluating companies before they even get their hands on any confidential, company specific materials. This can present a huge opportunity for those who know how to harness it effectively. We’ve seen web-scraping become a valuable source of advantage in the deal process. In our experience at Coppe

In today’s data-driven world we have access to more information than ever before. At Coppett Hill, we use data to help our clients make strategic and operational go-to-market decisions, to unlock growth. But as the saying goes, “garbage in, garbage out” (GIGO). Without good quality information, even the most sophisticated analysis will deliver unreliable outcomes. This post explores why clean, accurate data is the foundation of successful decision-making, and how poor data qu

The group stages of Euro 2024 are over. And, as promised, the update to our Euro 2024 prediction model has arrived. I’m young enough to have enjoyed a period of remarkable optimism surrounding the England football team. Memories of the disappointment of our Euro 2016 exit against Iceland had been firmly eclipsed by the fervour of 2018, 2021 and 2022. Up until the last 3 weeks, where the England football team collectively decided to abandon ambitions of winning an internationa

I’ve been doing some work recently on our LeadScorer tool, which takes a series of prospect attributes and behaviours, and predicts their relative likelihood to purchase. This can then be deployed to prioritise customer outreach and get a feel for overall pipeline value. However, as cases of Euros fever in the Coppett Hill office increased in severity, the lightbulb flickered to repurpose this tool to answer the question on everyone’s lips. Is it coming home? And just l

“Google Chrome to block third-party cookies by the end of 2024” – you may have read this headline or one like it, seen it in an article covering any of the major digital advertising platforms like Google or Meta, or even heard it in a board meeting. It sounds like it’s important, but you don’t really know what it means. Does this require “putting too much milk in your tea” or “the house is on fire” level of worrying? You therefore either assume other people will know more abo

Making customer-focused decisions vital to value creation can be an intimidating task when you feel blind to what is going on within your business. In my time at Coppett Hill, I’ve become used to hearing the most common concerns of Chief Executives, Chief Marketing Officers and Private Equity value creation leads. Frequent questions include the measurement of customer lifetime value, which prospective customers to prioritise, and how to improve the customer journey to increas

Many marketing reports I have reviewed over the years have focused on ‘vanity’ metrics like impressions, likes and views - which look impressive on the surface - but made no mention of profit or return on investment (ROI). In the spirit of challenging assumptions, this is the first in a series looking at whether any of these ‘vanity’ metrics are correlated with or predictive of profitable growth, based on the work we do with our clients to create a single customer view acro