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Web scraping 101: How private equity deal teams can use data to gain an edge
Private equity deal-making is all about staying one step ahead. With the proliferation of data now available online, there is a vast...
Garbage in, garbage out (GIGO)
In today’s data-driven world we have access to more information than ever before. At Coppett Hill, we use data to help our clients make...
Is it coming home - the update
The group stages of Euro 2024 are over. And, as promised, the update to our Euro 2024 prediction model has arrived. I’m young enough to...
Is it coming home?
I’ve been doing some work recently on our LeadScorer tool, which takes a series of prospect attributes and behaviours, and predicts their...
Cookies, parameters and tags – how web tracking works and what’s changing
“Google Chrome to block third-party cookies by the end of 2024” – you may have read this headline or one like it, seen it in an article...
The value of a bespoke customer data platform – just how ‘honest’ is your ‘single source of truth’?
Making customer-focused decisions vital to value creation can be an intimidating task when you feel blind to what is going on within your...
Alternative indicators of customer acquisition success: email open rate
Many marketing reports I have reviewed over the years have focused on ‘vanity’ metrics like impressions, likes and views - which look...
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