How we help

Our approach typically starts with a diagnostic to address a client’s questions – this can be in the form of a GTM diagnostic or a Value Creation Due Diligence. We build both quantitative and qualitative insights that surface the go-to-market growth opportunities for our clients, which we distil down to a set of recommendations prioritised based on value creation potential.

Often our initial diagnostic will involve significant work to build a data platform which ties together fragmented marketing, sales, and financial data sources for the very first time. For example, to understand customer profitability, lifetime value, or the attributed return on investment (ROI) of marketing spend.

We then provide support to our clients to put these recommendations into practice and build their internal capabilities. They will start to use the insights we’ve created to make different decisions, run tests and pilots, and change the way they measure performance.