How we Help
Coppett Hill is a technology-enabled advisor to investor-backed businesses, helping them to understand and transform their Go-to-market performance, delivering superior growth and returns.
Our focus is on partnering with Management teams to accelerate their go-to-market approach. In our experience, this is often the single most important driver of value creation for investor-backed businesses.
We think go-to-market is a holistic activity which includes strategic choices, demand generation activities, the customer journey, measurement & insights, and the capabilities utilised by an organisation.
Our emphasis is on identifying the rate limiting factors for growth, so we prioritise the areas with the potential for the most positive impact.
When to call us
We help our clients answer their big strategic questions. Call us if you are wondering...
What do we mean by 'Go-To-Market'?
We think go-to-market is a holistic activity which includes strategic choices, demand generation activities, the customer journey, measurement & insights, and the capabilities utilised by an organisation
How we work
Our approach typically starts with a diagnostic to address a client’s questions – this can be in the form of a GTM diagnostic or a Value Creation Due Diligence. We build both quantitative and qualitative insights that surface the go-to-market growth opportunities for our clients, which we distil down to a set of recommendations prioritised based on value creation potential.
Often our initial diagnostic will involve significant work to build a data platform which ties together fragmented marketing, sales, and financial data sources for the very first time – for example to understand customer profitability, lifetime value, or the attributed return on investment (ROI) of marketing spend.
We then provide support to our clients to put these recommendations into practice and build their internal capabilities. They will start to use the insights we’ve created to make different decisions, run tests and pilots, and change the way they measure performance.
Why choose Coppett Hill?
We bring the best of strategy consulting, analytics consulting, marketing agencies and value creation teams:
Our Clients
How we work
Our approach typically starts with a diagnostic to address a client’s questions. We build both quantitative and qualitative insights that surface the customer acquisition growth opportunities for our clients, which we distil down to a set of recommendations prioritised based on value creation potential.
Our focus on identifying the rate-limiting factors for customer acquisition covers key strategic questions such as which customers to target, as well as how our clients approach demand generation and their customer journey.
Often our initial diagnostic will involve significant work to build a data platform which ties together fragmented marketing, sales, and financial data sources for the very first time – for example to understand customer profitability, lifetime value, or the attributed return on investment (ROI) of marketing spend.
We then provide support to our clients to put these recommendations into practice and build their internal capabilities. They will start to use the insights we’ve created to make different decisions, run tests and pilots, and change the way they measure performance.
