How We Help

Coppett Hill is a technology-enabled advisor to investor-backed businesses, helping them to understand and transform their Go-to-market performance, delivering superior growth and returns.

Our focus is on partnering with Management teams to accelerate their go-to-market approach. In our experience, this is often the single most important driver of value creation for investor-backed businesses.

We think go-to-market is a holistic activity which includes strategic choices, demand generation activities, the customer journey, measurement & insights, and the capabilities utilised by an organisation.

Our emphasis is on identifying the rate limiting factors for growth, so we prioritise the areas with the potential for the most positive impact.

"From the initial meeting, it was clear you took the time to understand what we were trying to do and our unique challenges within the sector. You asked all the right questions.

The immediate impact has given management confidence in our ability to deliver an accurate view of ROI [and] there's been a clear articulation of where we can achieve some quick wins from our growth activities"

Tom Picken

Chief Marketing and Customer Experience Officer

BIMM University

Read Tom's full story

When to call us

We help our clients answer their big strategic questions. Call us if you are wondering...

Boards & Investors

How fast could we accelerate customer acquisition in a business we are investing in?

How can we have better conversations about customer acquisition and retention at Board level?

Management teams

Which customers should we target?

Where is our headroom for growth?

What are our unit economics?

How can we combine our fragmented data sources to understand what is working?

How can we improve our customer journey to increase conversion?

How can we best understand and improve marketing ROI, by channel?

What do we mean by 'Go-To-Market'?

Go-to-market strategy

Ideal Customer Profile,

proposition, pricing, channels

to market, positioning

Marketing & sales operations

Marketing & lead generation, sales conversion, account growth, churn management

Capabilities & organisation

Commercial leadership, organisation design, key contributors, targets & incentives

Data & analytics

Enablement tools incl. CRM, cadence, KPIs

How we work

Our approach typically starts with a diagnostic to address a client’s questions – this can be in the form of a GTM diagnostic or a Value Creation Due Diligence. We build both quantitative and qualitative insights that surface the go-to-market growth opportunities for our clients, which we distil down to a set of recommendations prioritised based on value creation potential.

Often our initial diagnostic will involve significant work to build a data platform which ties together fragmented marketing, sales, and financial data sources for the very first time – for example to understand customer profitability, lifetime value, or the attributed return on investment (ROI) of marketing spend.

We then provide support to our clients to put these recommendations into practice and build their internal capabilities. They will start to use the insights we’ve created to make different decisions, run tests and pilots, and change the way they measure performance.

Value Creation due diligence

How well does the business we are investing in acquire, retain and grow customers?
How can we accelerate growth & reduce risk after we invest?
How can we quantify the upside from a better GTM approach

Diagnostics