What we do
With the volume and complexity of Go-To-Market data increasing at an exponential rate, it is becoming more difficult for GTM leaders to assess and drive performance and more difficult for investors to underwrite a growth plan.
Understanding and improving GTM is becoming an increasingly important (and difficult) element of any value creation plan.
What do we mean by 'Go-To-Market'?
We think go-to-market is a holistic activity which includes strategic choices, demand generation activities, the customer journey, measurement & insights, and the capabilities utilised by an organisation.
Why choose Coppett Hill?
We are strategy consultants who blend hands-on marketing and sales experience with deep analytical expertise. By leveraging our proprietary GTM Data Platform with a growing number of AI-enabled tools, we generate unique, data-driven insights.
Our team brings private equity, operating, and consulting experience, partnering closely with management teams and their investors to identify and address rate-limiting factors across GTM strategy, capabilities, activities, and enablement.
Our approach helps build lasting capabilities and infrastructure to drive growth: on average, our work has delivered c.11% incremental EBITDA growth following diagnostic engagements.
Go-to-Market strategy
-
Ideal customer profile
-
Proposition
-
Pricing
-
Channels to market
-
Positioning
Capabilities and organisation
-
Commercial leadership
-
Organisation design
-
Key contributors
-
Targets and incentives
Data and analytics
-
Enablement tools incl CRM, cadence, KPIs
Marketing & sales operations
-
Marketing and lead generation
-
Sales conversion
-
Account growth
-
Churn management
“You really spent the time to understand how we operate as a business. You've taken the time to understand our processes, our systems, our nuances, our strengths, our weaknesses, and that has felt very collaborative…
I think we’re now in a unique position to understand the opportunities and measure the impact of changes. We can be really strategic about prioritisation and further investment.”
PE-backed CMO client