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Dave Kirby - Founder

  • Strategy consultant by training with 7 years at PwC Strategy&. Completed 90 projects working on private equity transactions and developing strategies for private equity-backed businesses.

  • Moved into marketing leadership at CarTrawler in the online travel space, one of the most advanced digital marketing categories. Led 3 brands across 20 international markets with a focus on search marketing and conversion optimisation.

  • Partner at Livingbridge advising 50+ B2B and B2C investee companies on marketing-led value creation and appraising 100+ pre-deal opportunities – combining my experience as a pragmatic operator and a strategist.

  • Most recently completed an interim Chief Marketing Officer role with an alternative investment platform at start-up stage.

Simone Girardeau - Project Leader

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  • Strategy consultant with 5 years experience with Boston Consulting Group in London advising clients in the Tech, Media, Consumer Goods and Healthcare sectors. Gained digital and operational experience during a 9 month secondment at TimeInc supporting their transition from print to digital.

  • Joined the Value Strategy Group at Livingbridge, advising and working with portfolio companies to define and deliver value creation plans, including customer segmentation, new market entry, product development, M&A and exit strategies.   

  • Founded and ran a social enterprise for 2 years during Covid to support professional musicians. Lockdown Presents was a global platform for booking virtual live concerts for personal and corporate events.  

  • Spent 3 years as an independent consultant supporting management teams of VC and PE backed businesses with strategic projects and fundraising. Combined operational experience, strategic problem solving and investor lens to translate between big picture strategy, financial impact, and on the ground execution.  

Harry von Behr - Project Leader

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  • 7 years at PwC Strategy&, completing more than 50 projects across commercial due diligence, growth strategy, and value creation for private equity-backed businesses.

  • Joined Spotlight Sports Group (backed by Exponent Private Equity) as Head of Strategy & Business Development. Oversaw the acquisition and integration of multiple B2C and B2B businesses, as well launched the US-facing media site

  • Latterly, led the Global B2B and US B2C business units as Managing Director, overseeing the Sales, Marketing and Content functions. Responsible for strategy, P&L and operations across a wide range of products and services, overseeing £30m of revenue.

Jack Johnson - Associate

  • Strategy consultant by training, with experience in Deloitte's strategy, analytics and M&A practise, supporting public sector, private sector and FS projects across all of these areas.

  • Previously completed internships within the FinTech space and digital analytics consultancy, helping household name companies better manage and analyse sales data.

  • Graduated from the University of Bath with a degree in Mathematics.

Sam Sanderson - Associate

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  • Led development of mobile & web applications in leisure and data science prior to transitioning to consultancy.

  • Prior experience as a mechanical engineer at multiple MEP startups.

  • Graduated from the University of Reading with a degree in Biomedical Engineering, followed by University College London with a Master’s in Bioscience Entrepreneurship.

Tom Clark - Associate

  • Previous experience within management consultancy, providing analysis and insights into the sales data of a global payments provider.

  • Graduated from the University of Oxford with a degree in Human Sciences.

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