Dave Kirby - Founder

Strategy consultant by training with 7 years at PwC Strategy&. Completed 90 projects working on private equity transactions and developing strategies for private equity-backed businesses.
Moved into marketing leadership at CarTrawler in the online travel space, one of the most advanced digital marketing categories. Led 3 brands across 20 international markets with a focus on search marketing and conversion optimisation.
Partner at Livingbridge advising 50+ B2B and B2C investee companies on marketing-led value creation and appraising 100+ pre-deal opportunities – combining my experience as a pragmatic operator and a strategist.
Most recently completed an interim Chief Marketing Officer role with an alternative investment platform at start-up stage.

Simone Girardeau - Project Leader

Strategy consultant with 5 years experience with Boston Consulting Group in London advising clients in the Tech, Media, Consumer Goods and Healthcare sectors. Gained digital and operational experience during a 9 month secondment at TimeInc supporting their transition from print to digital.
Joined the Value Strategy Group at Livingbridge, advising and working with portfolio companies to define and deliver value creation plans, including customer segmentation, new market entry, product development, M&A and exit strategies.
Founded and ran a social enterprise for 2 years during Covid to support professional musicians. Lockdown Presents was a global platform for booking virtual live concerts for personal and corporate events.
Spent 3 years as an independent consultant supporting management teams of VC and PE backed businesses with strategic projects and fundraising. Combined operational experience, strategic problem solving and investor lens to translate between big picture strategy, financial impact, and on the ground execution.

Strategy consultant by training, with experience in Deloitte's strategy, analytics and M&A practise, supporting public sector, private sector and FS projects across all of these areas.
Previously completed internships within the FinTech space and digital analytics consultancy, helping household name companies better manage and analyse sales data.
Graduated from the University of Bath with a degree in Mathematics.

Led development of mobile & web applications in leisure and data science prior to transitioning to consultancy.
Prior experience as a mechanical engineer at multiple MEP startups.
Graduated from the University of Reading with a degree in Biomedical Engineering, followed by University College London with a Master’s in Bioscience Entrepreneurship.