Context
LDC is one of the UK’s leading mid-market private equity firms, backing ambitious management teams to accelerate growth. With high entry multiples and limited scope for financial engineering, organic growth has been clearly identified as the primary driver of value creation, and to this end LDC takes a structured approach to GTM due diligence pre-deal and then to supporting post-deal mobilisation, working seamlessly with deal teams and management to bridge strategy and execution.
Solution
Over multiple engagements, Coppett Hill has supported LDC through both GTM due diligence and post-deal mobilisation. Key elements have included:
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Structured GTM assessments – evaluating sales and marketing maturity against the scale of the growth plan, highlighting gaps, and factoring build-out requirements into the investment case.
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Integration with commercial due diligence – aligning GTM DD with CDD to provide a joined-up view of market opportunity and execution readiness.
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Decisive, practical insights – such as sharpening ideal customer profiles, clarifying pipeline focus, and identifying leadership needs in the commercial function.
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Early post-deal activation – in several instances we have supported with post-deal implementation of GTM recommendations identified as part of our pre-deal GTM due diligence support, and we continue to work alongside several of these management teams.
Results
Coppett Hill works with LDC on numerous GTM due diligence projects each year, and also supports portfolio companies post-investment. Recommendations from our work have led to increased pipeline velocity, a refocus of sales efforts on higher value ICPs, and the addition of new capabilities within commercial functions.
Richard Haynes
Partner and Head of Value Creation