Client Testimonial - PreciseTV
Context: PreciseTV (PTV) is a managed service provider that helps brands and agencies buy contextually targeted video ads—mainly on YouTube and gaming apps—more efficiently than doing it in-house. Coppett Hill was first engaged by LDC to assess PTV’s customer acquisition maturity and review the business plan and value-creation opportunities. After LDC successfully acquired PTV, Coppett Hill was further retained to establish core revenue operations and develop a go-to-market action plan to maximize value creation.
Solution: Over 2 phases (~3 months total), Coppett Hill:
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Collaborated with management and Commercial Due Diligence Providers to produce an assessment of the strategy, core marketing & sales activity, team & capabilities and tools & data used by PTV
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Reviewed historical revenue performance by products, market segments and customer type
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Analyzed the Lifetime Value vs Acquisition Cost for customers acquired by the business
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Developed a set of GTM leading indicators, deploying Coppett Hill’s GTM data platform, and tracked these through routine reporting
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Supporting the recruitment of a Revenue Operations leader
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Formalized Ideal Customer Profiles (ICPs) and supported the operationalization of these ICPs across GTM activities
Results: In addition to having a new Revenue Operations leader, PTV now benefits from a GTM platform that ties across their CRM, billing data and customer data presented it on accessible dashboards.
Next steps: Coppett Hill is now supporting PTV on an ongoing basis in embedding revenue operations analytics into the sales process and providing technical support for GTM dashboard updates.
Denis Crushell
Chief Commercial Officer
PreciseTV
Hear about the experience from our client’s side:
Q. Could you explain your role at PreciseTV?
Dennis: I’m the Chief Commercial Officer. I look after sales, marketing, and data partnerships across the business.
Q. Can you tell us a bit about PreciseTV and the recent journey you’ve been on?
Dennis: It’s been a busy 12 months. We’ve been growing really nicely as a business and received investment from LDC in December 2024. We first met the Coppett Hill team a few months before that as part of the diligence process, and we’re now coming up to the anniversary of that initial meeting.
Q. What originally triggered the search for external support?
Dennis: The introduction came through LDC. Initially, the aim was to run a piece of due diligence on our go-to-market strategy - to understand what we were doing well, what we could do differently, and to benchmark ourselves against similar companies.
Coppett Hill helped us look at the business objectively and gave us a clear view of where to focus and where there were opportunities to improve. They were a great team to work with through that process.
Q. What happened after the investment?
Dennis: We continued working with Coppett Hill post-deal. Together we looked at some strategic pillars of growth in our go-to-market approach - ways we could increase revenue through small tweaks and enhancements.
Some of the great work that had started during the diligence phase was put into action straightaway after the deal. It was a quick process; we didn’t need to hire anyone internally to get started. We could instantly turn on that capability and ramp up fast post-deal.
Q. What were your main objectives at the start of the post-deal work?
Dennis: One was hiring a Revenue Operations lead for the first time. Another was improving our data and analytics capability and setting up the team to bring greater cohesion across our systems - CRM, billing, and customer data.
Q. And what has been the impact so far?
Dennis: We’ve hired a Rev Ops lead who we’re really happy with. Coppett Hill helped shape the brief, advise on the skills we needed, and even supported the interview process. That meant we hired really well for that role, and the person is now fully ramped and delivering value in the business.
On the data side, we now have a much better dashboard and a more joined-up view across our different sources of data. The continuing relationship with Coppett Hill has been great because it gives us instant access to experienced consultants for new projects as they come up.
Q. Are there any particular insights you’ve gained that you might not have been aware of otherwise?
Dennis: Probably how quickly you can put Rev Ops in place and start getting results without actually having to hire anyone first. It showed us that data is only useful if you translate it into insight and action. It’s amazing how quickly you can generate key insights that shape go-to-market strategy and then execute on them.
Q. What would you highlight as Coppett Hill’s strengths?
Dennis: They’re very strong at keeping projects on track and making sure the right people are involved at the right time. They’re excellent at project management — working to key deadlines and keeping everyone aligned. Their data analysis capability is also really strong, and they’re not afraid to challenge us when it’s needed.
Q. What could we have done differently?
Dennis: In the due-diligence process, it might have helped to map out a bit more clearly what the process would look like for us. I think the investors and co-CEOs were clear, but for the commercial leader it can be a whirlwind. That would have made things even smoother at the start.
Q. And finally, how would you characterise the overall experience of working with Coppett Hill?
Dennis: They’ve become a key third-party partner for us - someone I can go to for another opinion or general advice. I can pick up the phone to Harry and get an expert independent view that's built on experience of having done it before. They are a great sounding board for go-to-market ideas and decisions. It’s a very collaborative relationship and one that adds a lot of value.
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