ChatGPT Ads - Here's what we know so far...
- Rohin Hunjan
- Jan 22
- 2 min read
The cat’s out of the bag; on January 16th, OpenAI officially announced that ads are coming to ChatGPT.
However, don't get too excited because it is still in early stages of development and there is a lot that is still left unknown.
Here’s everything that we know about ChatGPT ads so far.
Where will users see ads?
Ads are going to be tested in the coming weeks for logged-in adults in the U.S. on the free and Go tiers (low-cost subscription).
ChatGPT Plus, Pro, Business, and Enterprise subscriptions will not show ads.
What will the ad format look like?
Ads will not influence the response that ChatGPT gives you.
Instead, when there is a relevant, sponsored product or service based on your current conversation, ads will appear at the bottom of responses, and will be clearly separated and labelled.
New ad experiences are also in development that go beyond static messages and links. For example, an interactive ad where users can ask direct questions to the brand.
As an advertiser, how do you advertise on ChatGPT?
At the moment, OpenAI have remained vague about when and how you will actually be able to implement ads – there is no ‘self service’ platform available yet.
There are rumours that the ads take a pay-per-impression (PPM) model.
However, whether this will remain true after the testing period, who knows?
As soon as we have concrete information about the topic, we will be first to let you know.
For now, instead of just waiting for ads to officially release, it is important to focus on organic visibility in both LLMs and search engine AI Overviews.
If you would like to see how your business benchmarks with our AI trackers or discuss your company’s approach to AI disruption in search marketing, please contact us.
