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Our Latest Ideas
We partner with exceptional Management teams and investors to drive growth and commercial performance. We create content based on concepts and tools that we've found to be consistently helpful when trying to accelerate business growth.
Defining an Ideal Customer Profile by understanding customer problems
An Ideal Customer Profile (ICP) is a description of the customers that you would most like to acquire for your business. In other words....
Dave Kirby
Jul 7, 20236 min read
258 views
LTV to CPA ratio – understanding some real-world customer lifetime value examples
LTV, or customer lifetime value , is one of the most important metrics for your business to understand. It equates to your ability to...
Dave Kirby
May 23, 20235 min read
243 views
Important but not Urgent: Using the Eisenhower Matrix in Marketing
Working as both a marketing leader and an investor, a constant challenge has been to prioritise among the myriad ways that I could spend...
Dave Kirby
May 22, 20234 min read
117 views
Creating sustainable competitive advantage through customer acquisition
It goes without saying that being able to efficiently acquire new customers is integral to long-term profitable growth. But what if it...
Dave Kirby
Mar 28, 20235 min read
103 views
The LTV to CPA ratio – the must-know metric
The ratio of Customer Lifetime Value (LTV) to Cost Per Acquisition (CPA or CAC) is one of the most important commercial metrics for any...
Dave Kirby
Mar 24, 20234 min read
1,408 views
What is Cost Per Acquisition (CPA) / Customer Acquisition Cost (CAC)
The concept of Cost Per Acquisition (CPA) or Customer Acquisition Cost (CAC) seems incredibly simple – but there is often more to it than...
Dave Kirby
Mar 23, 20235 min read
178 views
How to increase Customer Lifetime Value
It’s the obvious follow-on from any analysis of Customer Lifetime Value (CLV or LTV) – ‘that’s great, but how can we increase LTV’? It’s...
Dave Kirby
Mar 21, 20233 min read
110 views
What is Customer Lifetime Value (CLV or LTV) and why does it matter
When I sat down to think about the very first piece to write for CoppettHill.com, Customer Lifetime Value was an obvious choice, as it...
Dave Kirby
Mar 17, 20238 min read
390 views
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