Congratulations to our client Baird Capital for completing their investment in autoLOTO, a cloud-based software and services company that helps organisations automate and enhance safety procedures in the built environment. Our work focused on autoLOTO’s growth potential, scalability, and ability to expand its service offering into adjacent markets. The investment provides a strong platform for the next phase of autoLOTO’s growth journey. We wish the autoLOTO management team a

With 50% of consumers using AI-powered search today, AI and Large Language Models (LLMs) have become the central topic of many conversations within marketing teams. If you are a business owner, a marketing leader, or even an investor, you have no doubt been wrestling with the topics for the last year. This post intends to serve as a single, comprehensive guide to understanding both the “why” and the “how” of LLM marketing. Why should I care about the impact of AI on digital m

Congratulations to our client Baird Capital on completing their investment in Rapid Energy, a specialist provider of rapid-response and mission-critical temperature control hire solutions, supporting commercial and industrial customers across the UK. The business supports organisations during planned shutdowns, unexpected HVAC failures, and periods of peak demand, helping maintain operational continuity with reliable heating, cooling and climate-control systems. Coppett Hi

Congratulations to our client Gresham House Ventures for completing their investment in Veremark, a leading global workplace trust company, which recently ranked number 40 in The Times fastest growing technology companies. Coppett Hill provided Go-To-Market due diligence (GTM DD) support to Gresham House Ventures, prior to completion. This included an appraisal of Veremark’s go-to-market maturity, a detailed review of the online search marketing opportunity and competitive e

We're pleased to share that Coppett Hill Growth Advisory has been named as a finalist in this year's Real Deals Private Equity Awards Value Creation Adviser of the Year category. We're grateful to the clients who place their trust in us and proud of the team behind this recognition. Value creation is difficult, and this nomination makes us even more determined to deliver great work. The winners will be announced at the Real Deal Private Equity Awards ceremony on 15th April.

The cat’s out of the bag; on January 16th, OpenAI officially announced that ads are coming to ChatGPT. However, don't get too excited because it is still in early stages of development and there is a lot that is still left unknown. Here’s everything that we know about ChatGPT ads so far. Where will users see ads? Ad testing has begun for logged-in adults in the U.S. on the free and Go tiers (low-cost subscription). ChatGPT Plus, Pro, Business, and Enterprise subscription

Congratulations to our client LDC for backing the management buyout of Taking Care, a leading provider of technology-enabled care products and services, from AXA Health. Taking Care provides personal alarms, smart home monitoring products and associated monitoring and emergency call response services for elderly people to enable them to live safely and independently in their own homes. The company supports over 150,000 end customers across the UK, has excellent customer rati

Congratulations to our clients J&J Fulfilment and LDC on the successful exit to QLS, a Netherlands-based eCommerce fulfilment specialist. J&J is Europe’s largest independent eCommerce fulfilment provider, serving more than 350 high growth mid-sized brands and online retailers. This was Coppett Hill’s first project supporting investor-backed businesses preparing for exit. We worked with the Management team at J&J Fulfilment across a number of areas, including: A review of

An increasingly common complaint across my network is the increasing volume (and clearly AI-generated nature) of cold outreach via email and LinkedIn – one recent example, shared anonymously, reads: “Dear X, I wanted to share a quick thought. At XXX we automate key parts of your sales process to reduce human error and make data instantly accessible. This empowers your team to focus on decision-making, with AI handling the heavy lifting of data—pure, reliable, and ready to dr

So you've defined your Ideal Customer Profile (ICP) – now what? If your ICP is just a slide in your strategy deck, it’s useless. So how do you actually put it to use in your business? And how do you know it’s working? Your Ideal Customer Profile(s) should run through the core of your organisation, guiding every choice and interaction you have with your customers. Done well, it creates consistency across all of your Go To Market activities - marketing, sales, account manageme

How to navigate GTM discussions in private equity board meetings: what to expect, where it goes wrong, and how to make it count.

You might be bracing for a dystopian tale of Large Language Models (LLMs) overthrowing the mighty Google and its dominant position in search marketing. We aren’t quite at this stage yet, but we’ve decided to shed light on what’s happening and launch the new Coppett Hill AI Index, which will track the intersection of generative AI and search marketing every month. AI's interpretation of what will matter for the future of search marketing Why does this matter? It seems like eve

In 2007, the UK’s staple Pan-Asian restaurant chain, Wagamama, decided to make the big leap across the pond, opening their first US location in Boston, Massachusetts. While their 'tried and true' business model had been a major success in the UK, they quickly learned that conquering the US market wouldn't be as simple as copy and paste. After conducting some much needed market research, Wagamama came to the realisation that the UK and the US are two very different countries w

Private equity deal-making is all about staying one step ahead. With the proliferation of data now available online, there is a vast amount of information available to deal teams in evaluating companies before they even get their hands on any confidential, company specific materials. This can present a huge opportunity for those who know how to harness it effectively. We’ve seen web-scraping become a valuable source of advantage in the deal process. In our experience at Coppe

Last year, Director of Revenue Operations was one of the fastest growing jobs in the US. Yet here at Coppett Hill we find that many businesses still lack clarity what the role can mean and its potential impact. The true value of Revenue Operations (RevOps) lies in building an efficient, scalable revenue engine by aligning processes, systems, and data across teams, helping address revenue leakage and deliver seamless customer experiences. Recently, I spoke with Nik Kumar,

In my previous role I saw first-hand how different sales methodologies work, even within a single organisation. I also bear some scars for where they don’t. Within my Sales function I had team members negotiating multi-year agreements across multiple product lines with the world’s largest bookmakers, there were people selling complex technology and data products to engineering and product teams, and there were teams fielding inbound advertising requests for tomorrow’s newspap

When assessing an investment opportunity, balancing short-term risk and long-term opportunity is critical. The go-to-market value creation due diligence work we do for our private equity clients typically covers three key areas: 1. Assessing the overall maturity of customer acquisition, retention and growth activities 2. Identifying short- and long-term value creation opportunities 3. Understand and mitigating short-term go-to-market risks This third and final

In today’s data-driven world we have access to more information than ever before. At Coppett Hill, we use data to help our clients make...

Here at Coppett Hill, we’ve been busy preparing for the upcoming graduate recruitment season. Over the next month, we will be attending careers fairs across the country – we’re looking for smart, motivated, problem solvers with some technical or analytical skills. If it sounds like this could be you, keep an eye out – we’re always keen to chat to ambitious, talented graduates. Working on our graduate recruitment process has given me the opportunity to reflect on my own experi

As we enter the ‘milkround’ recruitment cycle for university graduates, I’ve been reflecting on my own career path to date. Especially those first few years of my career and how the choices I made back then brought me to where I am now, as a Project Leader at Coppett Hill, in ways I never would have predicted or could have planned for. I thought it might be helpful for those of you thinking about your next job to share my experience and some reflections. As always, there’s be